Curious about the tools I use for my online marketing and business? If so, you’re in luck!
This page details all of the various tools I use to plan, build and execute online marketing campaigns for both personal and client projects. I have personally used each of these tools. I believe it would be a helpful resource for anyone wanting to start a new blog or looking for new tools to help them scale their online business.
I will be updating this page periodically to include new tools I've tested and added to my arsenal. I will also be writing comprehensive tutorials and reviews for each of the tools on the list. Below you will find a table of contents to quickly navigate to specific sections.
Before digging into the awesome resources I know and trust, an important disclosure.
Here’s my list of most recommended online marketing tools and small business resources.
Recommended Hosting Company
There is a number of hosting options you can choose from. And the one you choose will largely depend on where you are with your business. If you're just starting, a cheap shared hosting provider will serve you fine. If your website is paying the bills, you should opt for a dedicated hosting solution.
I use Hostgator for almost every single one of my websites. Why? Because it's incredibly easy to use with 1-clickautomatic WordPress installation. The customer service is excellent too - both phone and chat support. Hostgator will handle your email hosting which is very helpful. You can use the same hosting account for multiple domains should you plan on creating multiple websites. This is a great cost-effective shared hosting solution for smaller websites.
Starts from $3.95/month
Recommended Content Management System (CMS)
WordPress powers 21% of the web. Why? It's flexible, open source, super easy to use and has an army ofdevelopers out there building plugins that make it easier to use every single day. These plugins add functionalities toyour website without needing to hire an expensive programmer. As mentioned above, Hostgator (and many otherhosting companies) offer one-click WordPress installs which make it super easy to get your site up and running in little time.
Recommended Visual Editor
This is one of my secret weapons! Not only does Thrive have some amazing conversion-centered themes, they also have a visual editor plugin that makes it incredibly easy to make beautiful landing pages, optimized for conversion. Its simple drag-and-drop interface allows you to quickly add every element imaginable to your site without ever needing to write a single line of code. I've used it for everything from video sales pages to blog post reviews. Thrive even provides pre-built templates ready for you to simply drop your content into and hit publish. As you can tell, I'm pretty excited about this one!
From $67 one off for the visual editor
Recommended Tools to Make Your Site Faster
Cloudflare is the largest CDN company in the world with servers spread across every corner of the globe. They are also the only free provider of CDN services. It can dramatically increase your site speed (up to 35% faster) and only takes a few minutes to set up. You can install it as a WordPress plugin too.
Recommended Tools for Converting Your Audience
If you could only get one tool on this entire list, Thrive Leads would be it! This tool has taken my list building to an entirely new level. The tool allows you to create opt-in popups, header bars, slide-ins, in-post forms, lead links, sidebar forms while targeting them to specific parts of your website (categories, pages, post types, tags etc). This is perfect for content upgrades. On top of that, the plugin provides a powerful A/B testing engine. For example, you can test based on exit intent, scroll depth, page load, time on site and more. And, it's super easy to use! If you're serious about converting traffic into email subscribers check this tool out now! Remember, there's a good reason why every marketer ever always goes on about how "the money is in the list". Get your copy of Thrive Leads and start seeing results today!
From $67 - $97 (excl. Agency)
Recommended Photo Editing Tools
Canva is my secret weapon for great designs for a long time. What I love most: easy to use, great email tutorials,
Basic platform is FREE. Canva for Work from $9.95 - $12.95
I understand that many of these have a cost and some of you may not have a big budget to start with. I tried to include as many cheap/free but great tools as possible. However, the power of the premium tools listed above cannot be ignored. Some of these tools will help you trip the size of your business in a very short period of time. I personally use every tool listed above for both personal and client projects. In the near future, I'll be writing dedicated reviews/ case studies for each tool and linking to it from the list. If you have any questions about any of the tools listed above please reach out to me here. I reply to every email.