Bitly is a free online tool that lets you shorten URLs, configure, and track the performance of your links. It is primarily used to save character space when posting updates and status messages on social media websites.
This is most applicable to Twitter because the popular social media platform only allows a maximum of 140 characters on each tweet. Sending out multiple tweets is never the best way to do it. So if you need to post a link to a website, but the URL is too long, bitly can help shorten long URLs!
Another helpful feature of Bitly is its ability to track traffic statistics on these shortened links, called Bitmarks. Bitly tracks the number of clicks on each bitmark, and gathers demographic information such as geographical location and from which website the person who clicked the link came from.
This way you can effectively measure your traffic and social media engagement by making use of links. Aside from using Bitly to post links on Twitter, you can also measure campaigns by way of links on Facebook, Pinterest, blogs, email newsletters, or just about anywhere you can post a link on the internet.
Here’s a step-by-step tutorial on how to use Bitly for your social media tracking.
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Please take a moment to leave a comment below and share your thoughts and questions. Or, feel free to share what you learned from this tutorial. Thanks!