Bitly is a free online tool that lets you shorten URLs, configure, and track the performance of your links. It is primarily used to save character space when posting updates and status messages on social media websites.
This is most applicable to Twitter because the popular social media platform only allows a maximum of 140 characters on each tweet. Sending out multiple tweets is never the best way to do it. So if you need to post a link to a website, but the URL is too long, bitly can help shorten long URLs!
Another helpful feature of Bitly is its ability to track traffic statistics on these shortened links, called Bitmarks. Bitly tracks the number of clicks on each bitmark, and gathers demographic information such as geographical location and from which website the person who clicked the link came from.
This way you can effectively measure your traffic and social media engagement by making use of links. Aside from using Bitly to post links on Twitter, you can also measure campaigns by way of links on Facebook, Pinterest, blogs, email newsletters, or just about anywhere you can post a link on the internet.
Here’s a step-by-step tutorial on how to use Bitly for your social media tracking.[scribd id=283920442 key=key-x51PDFRoPuLGlZ1OV4NR mode=scroll]
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Heart is the creator, engager, and implementer at Stellar Virtual Solutions. She uses the stellar powers of creative collaboration with her beloved clients to help them fully experience the joy of purpose, freedom, and profit. She also loves alliteration and run-on sentences. She's passionate about helping women entrepreneurs create freedom in their business and life through developing business processes and systems which help their business scale and grow.